Caterpillar Marine appointed Alex Berg as new global head of pleasure craft & yachting.
Caterpillar Marine has recently announced a new industry development team, organized to focus on the key segments of the overall marine business, and appointed Alex Berg as new global head of pleasure craft & yachting.
Alex Berg brings more than 20 years of international and cross-functional experience in the yachting industry to the new role. He served as director OEM & integration for a global marine electronics supplier and earlier headed the entire product, development, and innovation activities of a major German boatbuilder.
In his new capacity, he will be responsible for orchestrating Caterpillar’s global pleasure craft & yachting activities and help strengthen closer customer relationships while providing deeper yachting segment expertise to Caterpillar Marine.
“As the yachting segment continues to transform, we must deliver a premium end-to-end customer experience across all stakeholders, from early design stage to customer service. In addition to core products, this includes the seamless integration of our products into the wider technical ecosystem onboard, data-based remote service offerings, and supporting our clients in achieving environmental sustainability goals,” says Berg.
Like other sectors, the marine industry has entered a new phase and business environment, that is influenced by changing customer demands, climate change, and new technology trends.
Derrick York, general manager of Caterpillar Marine, adds, “Combining Caterpillar’s more than 80 years of marine experience with a new futureproof approach and a refreshed product range shows our full commitment to our pleasure craft & yachting customers, the upcoming trends, and future challenge in this segment.”
Recently, Caterpillar Marine announced new opportunities for the segment, including a renewed focus on customer capabilities achieved through services, technology, and new products such as the Cat® C32B product line. Ideal for yachting and sportfishing applications, the C32B engine platform provides an increased power density ranging from 2.025 – 2.433mhp. These state-of-the-art engines are available with an enhanced upgrade to the established Cat Concierge service for premium, 24/7 global remote support.
About Caterpillar Marine
Caterpillar Marine, with headquarters in Hamburg, Germany, groups all the marketing and service activities for Cat® and MaK marine diesel, dual fuel and gas power and propulsion systems within Caterpillar Inc. The organization provides premier power solutions in the medium- and high-speed segments with outputs from 93 to 16,800 kW in main propulsion and 10 to 16,100 kWe in marine generator sets as well as a comprehensive portfolio of propulsion solutions. The sales and service network includes more than 2,100 dealer locations world-wide dedicated to support customers in ocean-going, commercial marine and pleasure craft wherever they are.
